Tuesday, August 3, 2010

Wenzhou blows the individuality to have custom made the high end shoes unrest

    To the star, the merchant, the politicians, the handwork decides the shoemaking has been the individuality and the personal status symbol: Zhang Ziyi, giant star's and so on Liang Chaowei shoes have custom-made by the Ferragamo luxurious brand quantity foot. This type and quantity foot had custom-made the duplicate ancient customs also to blow Wenzhou - - urban district Nanmen some time ago to present Italian manual shoes recently to have custom-made the shop.


    Buys the shoes? Measures the foot first


    The NILIDA Italy Manual System Shoe store opens in the Nanmen business street, in the shop the repair is the Italian brief style, is exhibiting many patterns gentleman leather shoes, the shoe price from more than 2000 Yuan to 20,000 multi-dimensional different, the cerebral cortex has the French calf skin, the alligator skin, the snake skin, the ostrich skin and so on. The careful observation, with a other brand shoe store different spot is, in the shop also has the circle quantity foot and so on special-purpose tool. From the appointment, measures the foot, through the phalanx, the ankle area and so on forms the three-dimensional data, then determination design, color as well as cerebral cortex and so on, after the manufacture, carries on tries on, the readjustment, has custom-made needs a half month to 1 month. It is said that the manual shoes must pass through 300 multi-channel working procedures to be able to manufacture complete, each leather curve, with customer foot bow, toe, instep conjunction.


    Who is having custom-made the high-end shoes?


    Although NILIDA starts doing business only then for two months, but in the shop had custom-made the marked price to be highest - - 28,800 Yuan pair of leather shoes actually to sell 67 pairs. It is said that this shoes funds cerebral cortex is from the alligator belly a softest skin.


    This shop shop employee disclosed that the doing business public figure and the sea turn over to the faction, is two kind of strength consumers who it contacts. Once one after another had custom-made two pair of 28,800 Yuan high-end shoes' Mr. Chen in this shop, does business in Shanghai: The French Berluti brand shoes price takes 30,000 ~ 50,000, but have put on the shoe which the native of Wenzhou has custom-made, does not lose that French shoes in the work with the comfort level. The British sea turns over to Mr. Lin is a native of Wenzhou, at present in a Shanghai foreign enterprises work. Overseas sets the shoemaking price to be expensive manually, this time returns knew warm Wenzhou has such shop, ran looks. The cerebral cortex rare high-end alligator shoe is good, has had custom-made one pair. However, over ten thousand Yuan decide the shoemaking expense crowd not to be after all big, this shop decides the shoemaking most the gentleman chooses 2000~3000 Yuan prices, these shoes take the French import calf skin as the material qualities.


    The brand shoes attempt individuality has custom-made


    Opens such a high-end in Wenzhou manually to have custom-made the shoe store, will have the market? Zhejiang Austria Kang shoe industry limited liability company Austria Kang brand services department General Manager Luo Huirong indicated that Versace, Gucci, Armani and so on overseas brand is famous by the manual luxury goods. The high-end has custom-made is the small numerous professions, the output big brand, one year also produces less than 3000 pair of shoes. However, this is one has the potential profession. Along with the high-level white-collar, crowds and so on entrepreneur enhance to the life quality pursue, measure the foot to decide the shoemaking the comfort level and regarding foot agreeing with, was also the assembly line shoemaking cannot solve, the market could develop one's ability to the full. Austria Kang has also tried the water volume foot 2-3 years ago to have custom-made, at present places experiment sites such as Hangzhou.


    NILIDA founder valley Jianze indicated that in domestic Beijing, places such as Shanghai, measures the body to have custom-made is subject to the celebrity to esteem, these two years measure the body to have custom-made the brand greatly to enter and be stationed in Shanghai Maomingnalu, shop front rent when production costs rise, prices rise too, also let everybody see this small numerous profession potential. The Wenzhou merchants converge, the luxury goods expense strength is obvious to all, in addition more and more people realized that to has custom-made the charm manually, opens a shop in Wenzhou should have the space.

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